SEO is a long-term strategy that focuses mainly on growing site's visibility by using creative and technical elements. In SEO, the quality of content matters a lot. The frequency of delivering quality and fresh content to users also matters. A good number of SEO agencies prefer hiring specialists to let them take care of their digital marketing tasks.
Outsourcing your website's SEO is an important step. With this in mind, the Customer Success Manager of Semalt, Oliver King prepared the list of questions you should raise when hiring an SEO partner.
a) How do you create users engagement using links?
Getting more links to create users engagement is a necessary prerequisite when it comes to SEO. You will definitely need a partner who can direct users to your content, and has an expertise in creating blogs and competitive directories. Before you hire your SEO campaign partner, ask for previous samples to be sure of what you are getting yourself into.
b) How do you craft content that is useful both to Google and real users?
Creation of content that fits both algorithms and search optimization should be well emphasized. Your content should be well received by your potential sites visitors and Google. When finding a partner to work with in your SEO campaign, check for the partner who can generate content that is video-based, and comprises of galleries. Request for previous samples to make sure the information they feed you with is legit.
c) How do you track down the progress of your SEO campaign?
SEO is a long-term strategy that assures investors of revenue benefits in the long run. Outsourcing your SEO work to a partner should not be based on achieving high-rankings in the algorithms within a short time. Hire a partner who measures SEO campaign success using rate of conversions and sales achieved.
d) How do you choose your key search terms?
Determination of key search terms to deal with in your SEO campaign should be comprehensive. Choose your key search term depending on your line of business. Work with a partner who offers a test run for key search terms to find the perfect one for your SEO campaign.
e) How do you optimize search terms related to new campaigns?
Before you outsource your SEO work to an agency, it is advisable to know that SEO is not all about space. Hire an SEO partner who can optimize search terms related to new campaigns and products.
f) How do you get a partner who can generate original content regularly?
The first months of SEO entail a great deal of work, with lots of reports and links being put into practice. After the first two months, some partners tend to charge a lot of dollars while doing very little for your SEO campaign. Hire a partner who can generate content regularly, generate more links for your campaign, and keep track of your competitors.
g) What are your SEO campaign achievements?
Returns are very important when it comes to SEO. You should be able to track down huge success, which is pointed out by increased online sales and appealing reports.
Outsourcing your SEO work to a partner is a procedural process that should be well executed to attain good results. Hire a partner who can create original content in real time and keep track of your SEO campaign. Above-discussed questions will help you to define the type of partner to go into business with.